The 5 Types of Luxury Consumers
While examining today’s different industries, one can quickly realise that we live in a world full of choices; ones that enrich our […]
Tag: luxury
Co-branding in the luxury industry
According to Marek Reichmann, executive VP and CCO at Aston Martin Lagonda, “when you have a common understanding of luxury and heritage, […]
Why new generations are unsettling the luxury business
Millennials and Gen-z are today’s true luxury consumers. They seek extravagance, fun and new creativity, and their purchase behaviors are slowly, but […]